Game's up for Misleading gaming Ads says The Advertising Standards Council of India (ASCI)

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The Advertising Standards Council of India (ASCI), has recently published a list of guidelines aiming at responsible advertising when it comes to the promotion of real-money gaming. The guidelines have been developed to ensure that the advertisements make users aware about financial and other risks that are associated with playing online games with real money winnings. The reason for the guidelines is due to the council considering this segment of advertising to be high-risk for the public, especially after the COVID-19 outbreak when gaming advertising surged significantly. The government will take a decision on the legal issues surrounding the sector and it is believed that these advertising guidelines will make the online gaming for real money winnings more transparent and safer. Operators of such online gaming companies that offer ‘real money winnings’ will soon need to carry clear disclaimers in their print and audio-visual ads. 

Here are the highlights of guidelines in a Nutshell: 
  • No Gaming Promotion may portray any individual who seems, by all accounts, to be younger than 18, occupied with playing a round of internet gaming for genuine cash rewards, or recommend that such people can play these games. 
  • Each such gaming commercial must convey the accompanying disclaimer: 
  1. Print/static: This game includes a component of monetary danger and might be addictive. Kindly play dependably and at your own danger; (a) Such a disclaimer ought to involve no under 20% of the space in the ad. (b) It should likewise explicitly meet disclaimer rules 4 (I) (ii) (iv) and (viii) spread out in the ASCI code.
  2. Sound/video: This game includes a component of monetary danger and might be addictive. If you don't mind play dependably and at your own danger. (a) Such a disclaimer must be set in typical talking pace toward the finish of the notice. (b) It must be in a similar language as the promotion. (c) For general media mediums, the disclaimer should be in both sound and visual organizations. 
  • The commercials ought not to present 'Internet gaming for genuine cash rewards' as a pay opportunity.
  • The notice ought not to recommend that an individual occupied with gaming movement is in any capacity more effective when compared with others.
Let us hope that these guidelines will usher in an era of more responsible and truthful advertising in this sector.

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